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iFad? Apple's special relationship with Asia

There’s a universal truth in the online world. Scan the discussion pages of any article featuring the words Apple or Android and the comments page will be a battleground for fanboys of both sects....

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What's my ROI again?

Return on Investment. The three words that anyone working in the digital marketing industry dreads hearing. It usually comes right after the pitch, after a slight furrowing of the brow and signals the...

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The YouTube stars you've never heard of (because you're not Asian)

I’ll be honest. I’d hoped to hold out a bit longer before falling back on this staple of any Asian culture column, but it was unavoidable in this case. The idea to write about YouTube in Asia first...

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Three's a crowd, Nine is just ridiculous

Just around the corner from my desk something strange is happening. Miles and miles of hair is being teased into place, bucket loads of make-up are being applied and delicate feet are being squeezed...

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A Star(count) is born, Lady Gaga's latest award but Asia is the real winner

It’s pretty rare that you get to be present at the start of something potentially huge. It's rarer still when everything about it - from concept, to idea, to funding, to execution - screams "This is...

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Is the future of SoLoMo in Asia?

Singapore is the smartphone king of the world. With a staggering 62 per cent penetration rate for smartphones of all kinds (well in reality mostly Apple ones), it stands to reason that geo-location...

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Gushcloud: Asian style social marketing targets the USA (and Justin Bieber)

One of the interesting developments in the Asian start-up scene over the last year has been the invasion of Western venture capital firms. Someone has obviously predicted that Asian tech is the next...

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Better living through digital fashion start-ups

Fashion never sleeps apparently, and nowhere is that more apparent than in Asia where lifestyle related online start-ups are springing up faster than you can say “buy me that Birkin.” I wrote last...

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Is teaching Mandarin in lingerie good or bad for your brand?

If you think of all of the greatest viral campaigns in the world, you’d struggle to think of many from Asia. But that doesn’t mean people aren’t trying, and you may well have come across the latest...

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The power of online to bridge cultures (through YouTube videos)

If the internet has given us one positive thing, it’s the opportunity to experience the best of other cultures and bring our understanding of life closer together. With that in mind I thought it would...

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iFad? Apple's special relationship with Asia

There’s a universal truth in the online world. Scan the discussion pages of any article featuring the words Apple or Android and the comments page will be a battleground for fanboys of both sects....

View Article

What's my ROI again?

Return on Investment. The three words that anyone working in the digital marketing industry dreads hearing. It usually comes right after the pitch, after a slight furrowing of the brow and signals the...

View Article

The YouTube stars you've never heard of (because you're not Asian)

I’ll be honest. I’d hoped to hold out a bit longer before falling back on this staple of any Asian culture column, but it was unavoidable in this case. The idea to write about YouTube in Asia first...

View Article


Three's a crowd, Nine is just ridiculous

Just around the corner from my desk something strange is happening. Miles and miles of hair is being teased into place, bucket loads of make-up are being applied and delicate feet are being squeezed...

View Article

A Star(count) is born, Lady Gaga's latest award but Asia is the real winner

It’s pretty rare that you get to be present at the start of something potentially huge. It's rarer still when everything about it - from concept, to idea, to funding, to execution - screams "This is...

View Article


Is the future of SoLoMo in Asia?

Singapore is the smartphone king of the world. With a staggering 62 per cent penetration rate for smartphones of all kinds (well in reality mostly Apple ones), it stands to reason that geo-location...

View Article

Gushcloud: Asian style social marketing targets the USA (and Justin Bieber)

One of the interesting developments in the Asian start-up scene over the last year has been the invasion of Western venture capital firms. Someone has obviously predicted that Asian tech is the next...

View Article


Better living through digital fashion start-ups

Fashion never sleeps apparently, and nowhere is that more apparent than in Asia where lifestyle related online start-ups are springing up faster than you can say “buy me that Birkin.” I wrote last...

View Article

Is teaching Mandarin in lingerie good or bad for your brand?

If you think of all of the greatest viral campaigns in the world, you’d struggle to think of many from Asia. But that doesn’t mean people aren’t trying, and you may well have come across the latest...

View Article

The power of online to bridge cultures (through YouTube videos)

If the internet has given us one positive thing, it’s the opportunity to experience the best of other cultures and bring our understanding of life closer together. With that in mind I thought it would...

View Article
Browsing all 20 articles
Browse latest View live


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